Our Mission

Our mission is to create a space for children to play, explore, and dream without boundaries. We want to empower every child to develop their own creativity, imagination, and confidence.

How We Started: Two Dynamic Women with a Creative Idea

Sidekix was started by Aubren Love and Tara Memmott in an effort to provide more innovative and encouraging toys for children.

Aubren is passionate about entrepreneurship and has patented several innovative toys under the Sidekix brand. Her toys are created based on designs submitted by children from around the world. She is also the co-founder of 5250 Partners, an association of several heart-centered companies in technology, finance, real estate, toys, events, and service. Aubren honors her father’s legacy through her entrepreneurship, and she is passionate about women innovators and her employees’ well-being.

Tara played an active role in the daily operations of Sidekix, using her strong work ethic and experience in the entertainment industry and sales to drive success at the company. She formed partnerships with manufacturers in China and global organizations like National Geographic.

Your Child’s Best Friend

Sidekix represent more than just toys; they embody values like confidence, creativity, growth, and strength. The purchase of a Sidekix toy is an investment in your child’s future.


This is your chance to invest in something that provides your children with more than just entertainment.

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