Sidekix™ toys are about more than just fun. They’re created to help you foster your children’s confidence, creativity, and growth.

Our plush toys are thoughtfully designed to encourage kids to be their best selves by representing some of the most important values in children: self-love, confidence, creativity, strength, kindness, and intelligence.

Foster Creativity

Creative play is essential to every child’s development. Not only does imaginative play allow children to grow emotionally, socially, intellectually, and physically, but it also helps them express their thoughts and feelings.


Sidekix™ gives children space to play, explore, and dream without boundaries. A space where best buddies and imaginary friends are made.

Make Quality Time for Play

Playtime is one of the most valuable investments you can make in your child. We want to help you inspire your kids to be their best selves. Sidekix™ represent and encourage important values such as confidence, self-love, creativity, and strength.


To read more about the characteristics that our Sidekix embody, you can read all about their product descriptions here.

Provide Encouragement and Build Confidence

Children need to be encouraged as they grow into themselves. That’s why every Sidekix™ toy is two toys in one! They allow kids to explore their own interests, imaginations, and skills free from judgment or limitations.

Here are just a few ways kids can use Sidekix™:

  • Kick'em
  • Zip'em
  • Flip'em
  • Clip’em
  • Stick'em

Your Child’s Best Friend

Sidekix™ represent more than just toys; they embody values like confidence, creativity, growth, and strength. The purchase of a Sidekix toy is an investment in your child’s future.


This is your chance to invest in something that provides your children with more than just entertainment.

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Become a Sidekix™ Co-Creator

We want your childrens’ help with designing future SideKix™ toys! Subscribe below, and we’ll let you know when this program becomes available.

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